Kari Traa is not just a champion freestyle skier with three olympic medals to her name but also the creator of a successful sportswear brand. Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised.
Her Norwegian heritage has not only given Kari a talent for sport but also an eye for design and a passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop her creativity. In between training and competing, Kari began knitting beanies for friends and customizing her own ski-gear. Designs that became so popular amongst friends and fellow skiers from around the world that the Kari Traa brand was born.
Even today, fond childhood memories, the rugged Norwegian nature and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs. Sportswear designed to perfectly fit the feminine form but still able to cope with the demands of an active, sporty and adventurous lifestyle. For nuns and knockouts!